By James Mathew At last, the worst seems to be over for the medical tourism sector globally. The industry is showing signs a rebound as of late April 2026 with market players collectively expressing a sigh of relief amidst the continuation of the fragile ceasefire in the Middle East conflict well beyond the initial 2-week...

By James Mathew Make hay while the sun shines! The global medical tourism landscape is witnessing a major churn, with some of the ‘underdog’ cities in Southeast Asia, Latin America and Eastern Europe emerging as the new star performers in the last two months as patients and service providers pivot away from the West Asia...

By James Mathew ‘Cautious optimism’ is the operative word now! The wellness and medical tourism sectors globally are on a ‘watch and pray’ mode following the two-week ceasefire announcement on the West Asia war. While the fragile and temporary truce has provided a ray of hope for a ‘recovery phase’ for the sectors, market players...

By James Mathew The West Asia war has set off a structural recalibration in the global wellness tourism market, with markets witnessing ‘cocooning’ – short trips to nearby locations – and diversification trends, altering revenue projections in leading destination countries. The luxury wellness sector, heavily dependent on stability, may bear a significant brunt of the...

By James Mathew ‘Safety’ has suddenly become the new buzzword in the global wellness tourism market, gaining much currency in the last few weeks. From South America to North America, from Europe to Asia, wellness tourism market players in leading destination countries have unleashed a marketing blitzkrieg centred mainly on the ‘safety’ plank to cash...

By James Mathew It’s a mixed bag for wellness and medical tourism players in Asia. The ongoing West Asia war has come as an unexpected boon for market players in several destination countries in Southeast and Far East Asia, while it has significantly impacted tourist flows to some of the sought-after destination markets in South...

By James Mathew When the going gets tough, the tough gets going! The slim-footed and entrepreneurially-smart wellness tourism players in the war-hit Middle East are changing tacks, quickly shifting their strategies to crisis management, safety assurance, and domestic market capture.  Many sectoral players are reportedly pivoting toward hyper-localized, holistic, and secure wellness experiences to mitigate...

By James Mathew The Middle East’s loss is turning out to be a boom for Europe, Asia and the US as the West Asia crisis-induced disruptions in international travel is triggering a surge in domestic wellness tourism markets. Domestic wellness tourism market players in leading destinations in Asia, Europe and the US are reportedly seeing...

By James Mathew The sudden outbreak of lethal military conflict in the Middle East in late February has severely jolted the global wellness travel and tourism sector, after a high-decibel growth momentum in the first two months. Prolonged airport and airspace closures and wide-spread flight cancellations following the outbreak of the Israel-US-Iran conflict are majorly...

By James Mathew Global wellness tourism sector is set to hit a turbo-charged growth trajectory in 2026, propelled by wellness travel initiatives by corporate groups and companies. Both new age and traditional companies are incorporating a slew of measures related to employee wellness in their corporate strategy blueprints, mostly involving group travel and offsite rejuvenation...